Peony Lim studied Fashion Promotion at London University of Arts, and graduated with a First Class Degree in Art History from the Courtauld Institute. After being photographed by streetstyle photographers outside her university she started peonylim.blogspot in November 2010.
In the first year of running peonylim.blogpost she has been featured in The Sunday Times Style, Grazia, ASOS Magazine, Tatler, Lucky, Glamour USA and The LFW Daily. Additionally online she has been seen on Harpers Bazaar, Grazia IT, Vogue USA, Italia, Japan and China, Style.com, New York Magazine and many more.